Thriving Vancouver

Strategy Development and Visual Identity Style Guide

*Main illustration image was outsourced to a design firm

Thriving Vancouver is a project of the Vancouver Economic Commission (VEC)— a platform dedicated to supporting Vancouver businesses to become more sustainable. Together with my Green Economy team at the VEC and an external design agency, we created the strategy framework for this platform by connecting with local businesses and organizations to understand their needs. Through our research findings and existing visual materials, I created the Thriving Vancouver Visual Identity Style Guide to guide this project as it moves forward.